Corporate Names That Aged Worse Than Milk
Rebranding for Survival: A Business Reality Check
- Facebook’s proposed rebrand, “DataFarm,” was rejected for being too accurate.
- Spirit Airlines tried renaming itself “Sorry in Advance,” but it was too on-the-nose.
- RadioShack is considering “We Swear We’re Still Open.”
- Twitter considered renaming itself “Elon’s Plaything,” but was told that was redundant.
- MySpace briefly tested “YourSpace, But No One’s Here.”
- Comcast is trialing the new name “Buffering… Please Wait.”
- McDonald’s toyed with “McMore Expensive Than Ever.”
- CNN’s new slogan: “Breaking News, That’s Actually Three Days Old.”
- The U.S. Post Office rebranded to “We’ll Get It There… Eventually.”
- Blockbuster is just rebranding to “We’re Still Here, Somehow.”
- Yahoo thought about “Once Popular, Now Confusing.”
- Olive Garden considered “Endless Breadsticks, Endless Regret.”
- Barnes & Noble debated switching to “Amazon’s Showroom.”
- Sears is trying “If You Remember Us, You’re Over 30.”
- LinkedIn is contemplating “A Place Where People Pretend to Work Hard.”
📌 Source: bohiney.com
Originally posted 2021-04-09 15:01:02.