July 31, 2026
NFL SUPER BOWL -- An illustration of an NFL Super Bowl end zone with the words 'Choose Love' replacing 'End Racism.' The players and referees are loo-- bohiney.com 1

The NFL’s End Zone Evolution

The NFL’s End Zone Evolution: From ‘End Racism’ to ‘Choose Love’

In a move that has left fans and commentators scratching their heads, the NFL has decided to replace the “End Racism” messaging in the end zones with the more ambiguous slogans “Choose Love” and “It Takes All of Us” for the upcoming Super Bowl. This decision has sparked a flurry of reactions, ranging from confusion to satire.

The 20 Best Lines from the NFL’s End Racism”Story

  1. The NFL replaced “End Racism” with “Choose Love.” What’s next? “Stop Hate” becomes “Hug It Out”?
  2. Apparently, “End Racism” didn’t make the playoff roster.
  3. The NFL’s new strategy: confuse them with kindness.
  4. The NFL swapped “End Racism” for “Choose Love”—because when in doubt, go with the rom-com approach.
  5. First, they took away “End Racism.” Next, they’ll replace “Touchdown” with “Nice Try.”
  6. “Choose Love”—because “End Racism” was too much of a Hail Mary.
  7. The NFL is now changing slogans faster than coaching staffs.
  8. Maybe “End Racism” violated the league’s uniform policy?
  9. I can’t wait for next season’s slogan: “Be Kind-ish.”
  10. The NFL’s new slogan is “Choose Love”—because nothing tackles systemic issues like a catchy phrase.
  11. “It Takes All of Us”—to figure out what the NFL is thinking.
  12. The NFL’s commitment to diversity: now available in slogan form.
  13. “Choose Love”—because nothing says commitment like a last-minute slogan change.
  14. The NFL’s new message is “It Takes All of Us.” All of us… to decipher what they mean.
  15. The NFL: Tackling racism one vague slogan at a time.
  16. The NFL replaced “End Racism” because they were worried it was too aggressive. Yeah, kind of like a linebacker trying to intercept social justice.
  17. The NFL: Where even the end zone messages have a game plan.
  18. The NFL’s new approach to social justice: “We support change, but not so much that it disrupts beer sales.”
  19. “End Racism” was too political; “Choose Love” is just political enough.
  20. So we’re not ending racism, we’re just kind of hoping it goes away if we love each other hard enough?

15 Observations:

  1. The NFL’s new slogan: “Choose Love… because ‘End Racism’ was just too straightforward.”
  2. Next season’s end zone message: “Be Nice, Maybe?”
  3. The NFL: Tackling racism one vague slogan at a time.
  4. “End Racism” benched; “Choose Love” called up from the practice squad.
  5. Apparently, “End Racism” didn’t make the playoff roster.
  6. The NFL’s strategy: If you can’t end racism, at least choose love… or something.
  7. Maybe “End Racism” violated the league’s uniform policy?
  8. “Choose Love” – because nothing says commitment like a last-minute slogan change.
  9. The NFL’s new play: the ol’ switcheroo on social messaging.
  10. “It Takes All of Us” – to figure out what the NFL is thinking.
  11. The NFL’s motto: Changing slogans faster than coaching staffs.
  12. “End Racism” was too political; “Choose Love” is just political enough.
  13. The NFL’s commitment to diversity: now available in slogan form.
  14. “Choose Love” – because “End Racism” was too much of a Hail Mary.
  15. The NFL: Where even the end zone messages have a game plan.

10 Comedian Lines:

  1. “The NFL replaced ‘End Racism’ with ‘Choose Love.’ What’s next? ‘Stop Hate’ becomes ‘Hug It Out’?”
  2. “I guess ‘End Racism’ was too ambitious. Baby steps, NFL, baby steps.”
  3. “The NFL’s new slogan is ‘Choose Love.’ Because nothing tackles systemic issues like a catchy phrase.”
  4. “First, they took away ‘End Racism.’ Next, they’ll replace ‘Touchdown’ with ‘Nice Try.'”
  5. “The NFL’s new message is ‘It Takes All of Us.’ All of us… to decipher what they mean.”
  6. “I can’t wait for the next NFL slogan: ‘Be Kind-ish.'”
  7. “The NFL swapped ‘End Racism’ for ‘Choose Love.’ Because when in doubt, go with the rom-com approach.”
  8. “The NFL’s new strategy: confuse them with kindness.”
  9. “I hear next season’s slogan is ‘Do Good Stuff.'”
  10. “The NFL: solving complex issues with simple slogans since… never.”

Dana Goldstein

Dana Goldstein is a Jewish-American satirical columnist and creative writing teacher. She once hosted a Shabbat roast where the brisket was funnier than the rabbi.

View all posts by Dana Goldstein →

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